GameDay C2C Program

The C2C (Concept-2-Customer) Program was established with the aim of providing a Product Development Framework that puts our customers first. At the centre of this approach is an open, transparent and collaborative approach to ensure the product meets our customers needs now and into the future.

The C2C Program has 5 key phases:

  1. Problem / Idea
  2. High-Level Assessment
  3. Validate
  4. Plan / Build / Iterate
  5. Release & Communicate
These phases are further outlined in the overview below.