23 July 2021
GameDay, the leading provider of digital solutions to international, national, grassroots and
professional sporting organisations across APAC and EMEA, has today announced an exciting new partnership with MarTech scale-up Komo Digital Engagement, a platform that allows brands to create interactive content, competitions and gamified experiences within minutes.
In addition to appearing as a key partner in GameDay’s Marketplace offering, which launches later this week, Komo will collaborate on a number of initiatives for enhancing fan engagement, adding value to a number of shared customers.
GameDay General Manager, Andy Graham said access to key data and insights provides GameDay customers with an additional layer of insights to further develop and engage end users. “By partnering with Komo Digital Engagement we can provide additional insights and information that can shape a hyper-personalised offering for brands to engage their end user. This in turn supports brands in growing their membership by enhancing the sport experience.”
Komo Digital Engagement CEO, Joel Steel welcomed the partnership and looks forward to
supporting GameDay users by enhancing the way the connect, engage and commercialise their
fans through easy to implement online gamified experiences.
“Komo provides sports organisations and sponsors alike with the ability to easily create engaging fan experiences to be delivered in-stadium, across a live broadcast and via digital and social channels. The platform also enables sport sponsors to activate their sponsorship with the ability to non-intrusively collect qualified first-party data and drive sales using Komo’s Digital Coupon technology. Most importantly Komo’s platform is built with a fan first philosophy to ensure the fans always have the best possible experience wherever they are engaging.
GameDay users will join Komo’s rapidly expanding customer base within the sports and
entertainment industry; which includes Australian Olympic Committee, Warner Music and
Foxtel Media.
ENDS
About GameDay
GameDay have been providing next generation sports technology solutions in the Australian
market since 2001 and have extended the key markets they work in across the United Kingdom,
Europe, Asia and New Zealand. GameDay provides Membership, Competition, and Event
Management platforms, and various digital website, e-commerce and auction fundraising
solutions to the sports community.
About Komo Digital Engagement
Komo Digital Engagement is a MarTech scale-up that makes creating custom digital experiences easy. The self-service platform allows brands to create a user-first digital experience to engage, gather qualified first-party data, and grow sales. You can easily create interactive content, competitions, and gamified experiences with proven templates in minutes. Komo’s SaaS platform is used across live TV broadcasts with Foxtel media, in Australia’s largest stadiums like Marvel, by Australia’s biggest Publishers like Warner Music Group, and by many other global brands like Coca-Cola European Partners. For more information, visit https://www.komo.digital/.
For more information and interviews, please contact:
Andy Graham
General Manager
GameDay
Phone: +61 427 975 109
Sandra Brkic
Hunter Communications
0401 686 177
