GameDay and Rewards4 have partnered up alongside our long-term customer the Rugby Football League (RFL), delivering an integration that allows RFL Our League Active Members the opportunity to save money on their national registration fees when registering with GameDay.
Rewards4 is the largest operator of sports-based rewards programmes which helps supporters save money watching and supporting the team they love. Their award-winning loyalty solutions allows sports fans to be rewarded by collecting points for their transactional and engagement behaviour which can then be redeemed to save money with their clubs on tickets, memberships and merchandise purchases. The more points fans collect, the bigger the saving they will make.
GameDay has a long-standing relationship with the Rugby Football League, having provided the official registration and competition management platform for rugby league since 2016. GameDay were already providing participation data that allows members to earn rewards for being selected in matches, scoring tries and winning Player of the Match awards.
As part of our latest integration, participants and volunteers across the game who register to the Rugby Football League can now redeem their Rewards4 points to save money on their Our League Active memberships.
Members can choose how much money they wish to save based on their rewards balance, for many members this is a well earned reward for their engagement as a fan or participant in Rugby League.
Richard Donlon, head of technology for the Rugby Football League, said: “Working with GameDay and Rewards4, the RFL has been able to provide functionality that will help our members reduce the cost of their membership in 2023 through the points they have earned through their participation in 2022.
“I believe this is one of the first schemes of its kind and could not have come at a better time with the current cost of living challenges that many people are facing.”
Daniel Bignell, GameDay senior project manager, said: “We’re very excited to be integrating with Rewards4 as we support the RFL and its participants across the community game. The RFL has been a shining light in terms of finding ways to innovate and provide value through its Our League Active membership.
“Being so close to their digital transformation over the past six years, it’s very satisfying to see a sport continuing to invest in and evolve how it engages with its participants and fans. Projects like this alongside the RFL and Rewards4 are why we love doing what we do here at GameDay.”
GameDay and Rewards4 will continue to work together to support the Rugby Football League with exchanges on participant statistics and the Rewards4 point redemptions, and as their Our League Active membership evolves will keep looking at ways to support the game.
About GameDay
GameDay, part of the Stack Sports family, have been providing next generation sports management technology solutions in the Australian market since 2001 and have extended their key markets to include the United Kingdom, Europe and New Zealand. GameDay provides a range of solutions including membership management, competition and tournament management, event/ticketing platforms and various digital websites, e- commerce, and online auction fundraising solutions. GameDay works with a wide variety of organisations including grassroots sporting clubs/associations, professional clubs/teams, national governing bodies, event providers along with charities and foundations.
More information on GameDay’s customers and the GameDay product suite can be found by visiting www.mygameday.app.
Key contact details:
Daniel Bignell
Senior Project Manager
About Rewards4
Rewards4 is a tech and data driven marketing and loyalty company that engages with fans through meaningful rewards, incentives and savings to help drive new revenue for clubs and rights holders as well as measurable ROI for sponsors and partners.
They operate award-winning rewards programmes, including Rewards4Racing, Rewards4Golf as well as programmes for over 60 sports venues, governing bodies and teams. These include The Jockey Club, Arena Racing Company, Everton FC, Lancashire CCC, The RFL, Saracens and Leicester Tigers.
Rewarding and engaging with fans is at the heart of everything they do. The services they offer partners helps them grow the number of engaged fans, collect valuable data on those fans and drive revenue. This is all done through a ‘value exchange’ with fans, providing them with meaningful rewards and helping them save money watching, attending and supporting the team or sport they love.
About the Rugby Football League
The RFL are the national governing body for rugby league in Great Britain and Ireland.
They are committed to developing and growing rugby league at all levels, administering the England Rugby League team, the Betfred Challenge Cup, Super League, Championship and League 1 and also supporting and administering the grassroots game.
Their focus on excellence in coaching and development is helping more players start, stay and succeed in the nation’s most exciting summer sport, working in partnership with clubs and rugby league foundations to offer new ways to play, from Play Touch Rugby League to Wheelchair RL.
Together they are working hard to inspire the next generation of young players and fans through Sky Try – the largest ever programme of rugby league opportunities in schools.
To find out more visit https://www.rugby-league.com/.
Key contact details:
Richard Donlon
Head of Technology
About Stack Sports
With nearly 50 million users in 35 countries, Stack Sports is a global technology leader in SaaS platform offerings for the sports industry.
The company provides world-class software and services to support national governing bodies, youth sports associations, leagues, clubs, parents, coaches and athletes. Some of the largest and most prominent sports organisations, including the U.S. Soccer Federation, Little League Baseball and Softball, and Pop Warner Little Scholars, rely on Stack Sports technology to run and manage their organisations.
Stack Sports is headquartered in Dallas and is leading the industry one team at a time focusing on four key pillars — Grassroots Engagement, Participation Growth, Recruiting Pathways and Elite Player Development. To learn more about how Stack Sports is transforming the sports experience, please visit www.stacksports.com.
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